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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>*** Call for Late Breaking Results ***</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>20th International Conference on Persuasive Technology (PERSUASIVE 2025)</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>May 5-7, 2025, 5* St. Raphael Resort and Marina, Limassol, Cyprus</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b><a href="https://2025.persuasivetech.org">https://2025.persuasivetech.org</a></b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>(*** Proceedings to be published by Springer in LNCS ***)</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">In a world in which technology is increasingly present in people’s lives, and changing human</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behavior and attitudes is often the key to solving many societal and personal problems,</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">studying how technology might be used to influence humans (in their behavior, attitudes and</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">information processing), is paramount.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design,</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">development and evaluation of interactive technologies aimed at influencing people’s attitudes</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and/or behaviors through persuasion, but not through coercion or deception. The research
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">community aims at enriching people’s lives in various domains such as health and sustainability</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">by supporting people in setting and achieving their own goals, thus helping them change their
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behavior.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina.
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and practitioners from industry and academia working with various topics of persuasive
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">technology.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>SCOPE</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The scope of the conference includes (but is not limited to) the following topics:</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Persuasive systems’ design</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Behavior change support systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Interaction with persuasive systems, interfaces, visualization</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Interactive agents in persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">(Generative) AI for persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Tailored and personalized persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Gamification for persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Evaluation and validation of persuasive applications</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Fitting methods for development, evaluation and implementation of persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Optimizing engagement with persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Software architectures and technical infrastructures for persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Smart environments, e.g. IoT, and persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Digital Marketing, eCommerce, eTourism and SMART ecosystems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Motivational, cognitive and perceptual factors in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Application domains for persuasive technologies such as safety, healthy living, sustainable
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behaviors, learning and training, marketing and commerce, work environments, organizations</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Positive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Humanizing and/or dehumanizing effects of persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Values and ethics in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Privacy, perceived security and trust in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Resilience and counter-persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Detecting persuasive strategies in social media posts</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Encouraging adherence to safety measures in pandemic situations</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Questions that we hope to be addressed include, but are not limited to:
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to recognize and demonstrate the real life effects of persuasive technology on people’s</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">attitudes and behaviours?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to conduct studies that not just show their effectiveness but are also able to explain in</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">more detail why a design or intervention works?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to design an evaluation study so that it yields insights that are applicable to other</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">designs or interventions?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How theoretical insight can help improve application and/or intervention planning and design?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How can design and intervention studies improve theory?</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>LATE BREAKING RESULTS</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">We welcome submissions for Late Breaking Results. The papers in this category cover new
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">research in any topic that regular paper submissions cover and are expected to present new</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and emerging results. Authors should submit a 6-8 pages paper (excluding references) in
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Springer LNCS format:</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">(</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><a href="https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines">https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines</a></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">).</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Accepted papers in this category will be published by Springer in an adjunct volume of the</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Lecture Notes in Computer Science series (pending approval,</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><a href="https://www.springer.com/gp/computer-science/lncs">https://www.springer.com/gp/computer-science/lncs</a></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">).</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The submission link is:
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><a href="https://easychair.org/conferences/?conf=persuasive2025">https://easychair.org/conferences/?conf=persuasive2025</a></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
(choose LBR).</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>IMPORTANT DATES</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Submission deadline: March 1, 2025 (AoE)</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Decision notification: March 15, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Camera ready: March 28, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Author registration deadline: March 28, 2025
</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>ORGANISATION</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>General Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Evangelos Karapanos, Cyprus University of Technology, Cyprus</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• George A. Papadopoulos, University of Cyprus, Cyprus</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Program Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Raian Ali, HBKU, Qatar</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Khin Than Win, University of Wollongong, Australia</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Proceedings Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Elena Vlahu-Gjorgievska, University of Wollongong, Australia</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Kiemute Oyibo, University of York, Canada</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Society for Persuasion and Technology Steering Committee</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Raian Ali – Chair</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor, College of Science and Engineering, Hamad Bin Khalifa University, Qatar</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Luca Chittaro – General Member</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor, Human-Computer Interaction Lab, Department of Mathematics, Computer Science,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and Physics, University of Udine, Italy</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Roberto Legaspi – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Research
Scientist, Collaborative AI Lab, Human-centered AI Laboratories KDDI Research, Inc.,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Japan</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Harri Oinas-Kukkonen – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor,
Information Systems Science and Dean of Graduate School, University of Oulu, Finland</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Kiemute Oyibo – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Assistant
Professor, Interactive Systems Research Group, Department of Electrical Engineering</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and Computer Science, York University, Canada</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Khin Than Win – Secretary</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor
at the University of Wollongong, Australia</span></div>
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