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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>*** Last Mile for Paper Submission ***</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>20th International Conference on Persuasive Technology (PERSUASIVE 2025)</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>May 5-7, 2025, 5* St. Raphael Resort and Marina, Limassol, Cyprus</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b><a href="https://2025.persuasivetech.org">https://2025.persuasivetech.org</a></b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 18px; color: #000000;"><b>(*** Proceedings to be published by Springer in LNCS ***)</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">In a world in which technology is increasingly present in people’s lives, and changing human</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behavior and attitudes is often the key to solving many societal and personal problems,</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">studying how technology might be used to influence humans (in their behavior, attitudes and</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">information processing), is paramount.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design,</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">development and evaluation of interactive technologies aimed at influencing people’s attitudes</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and/or behaviors through persuasion, but not through coercion or deception. The research
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">community aims at enriching people’s lives in various domains such as health and sustainability</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">by supporting people in setting and achieving their own goals, thus helping them change their
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behavior.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina.
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and practitioners from industry and academia working with various topics of persuasive
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">technology.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">We welcome the following categories of papers and extended abstracts:</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Technical papers that introduce novel persuasive technology approaches and solutions
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">alongside evidence of their potential.</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Empirical studies which seek to provide evidence and explanation of methods, principles and</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">theories in persuasive systems.</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Conceptual-theoretical papers which primarily seek to contribute to the general</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">understanding of the field’s core themes and specificities.</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Other papers, e.g. literature reviews or experience reports.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>SCOPE</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The scope of the conference includes (but is not limited to) the following topics:</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Persuasive systems’ design</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Behavior change support systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Interaction with persuasive systems, interfaces, visualization</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Interactive agents in persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">(Generative) AI for persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Tailored and personalized persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Gamification for persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Evaluation and validation of persuasive applications</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Fitting methods for development, evaluation and implementation of persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Optimizing engagement with persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Software architectures and technical infrastructures for persuasive systems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Smart environments, e.g. IoT, and persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Digital Marketing, eCommerce, eTourism and SMART ecosystems</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Motivational, cognitive and perceptual factors in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Application domains for persuasive technologies such as safety, healthy living, sustainable
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">behaviors, learning and training, marketing and commerce, work environments, organizations</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Positive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Humanizing and/or dehumanizing effects of persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Values and ethics in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Privacy, perceived security and trust in persuasive technology</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Resilience and counter-persuasion</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Detecting persuasive strategies in social media posts</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Encouraging adherence to safety measures in pandemic situations</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Questions that we hope to be addressed include, but are not limited to:
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to recognize and demonstrate the real life effects of persuasive technology on people’s</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">attitudes and behaviours?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to conduct studies that not just show their effectiveness but are also able to explain in</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">more detail why a design or intervention works?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How to design an evaluation study so that it yields insights that are applicable to other</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">designs or interventions?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How theoretical insight can help improve application and/or intervention planning and design?</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">How can design and intervention studies improve theory?</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>SUBMISSION TYPES</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Regular Papers</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">This format is suitable for original research, which is completed work at the time of submission</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and, regardless of the length of the paper, is a self-sufficient scientific contribution. Papers</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">should be up to 12 pages in length (excluding references), in Springer LNCS format</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">(</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><a href="https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines">https://www.springer.com/gp/computer-science/lncs/conference-proceedings-guidelines</a></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">)</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and describe work not presented, published or simultaneously submitted elsewhere. Accepted</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">papers will be included in the Springer LNCS conference proceedings and be devoted a time slot</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">for oral presentation. Selected papers will be invited for submission to
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>Behaviour &</b></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>Information Technology</b></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"> journal
(Taylor & Francis).</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Extended Abstracts</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">We also welcome extended abstract submissions to showcase the results of already conducted</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and unpublished studies where authors do not wish to publish them as regular papers in the</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">conference proceedings but rather present them at the conference for discussions that can</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">shape the final version (that may be submitted elsewhere later). The studies will also be devoted</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">a time slot for oral presentation in a special session. Extended abstracts must be 4 to 6 pages</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">in Springer LNCS format (including references). Accepted abstracts will be published in the</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">adjunct Springer proceedings (pending approval). Selected papers in this category, based on</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">their quality, level of timeliness and relevance, and completion, will also be invited for
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">submission to
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>Behaviour & Information Technology</b></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"> journal.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Poster Presentations</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">This format is suitable for descriptions of smaller studies, project outlines, literature reviews or</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">work-in-progress. Authors should submit a 4-page paper in Springer LNCS format. Accepted
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">posters will be included in the adjunct Springer proceedings (pending approval). Posters will be</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">displayed and presented during a dedicated session of the conference.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Demonstrations and Artefacts</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The Persuasive 2025 track on Demonstrations and Artefact is intended to foster discussion and</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">exchange of ideas among researchers and practitioners from academia and industry by
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">demonstrating or presenting hardware and software products or artefacts, including those in
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">virtual settings (e.g., simulation systems, VR, and games), that range from early research
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">prototypes to mature production-ready systems. The contribution should be the result of
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">original, innovative work, including solving novel technical or research problems, and/or
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">creating novel individual or industrial UI/UX. Accepted demonstrations or presentations shall be</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">presented live during the conference and will be included as a 4-pages paper in the adjunct</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Springer proceedings (pending approval).</span></div>
<br>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Doctoral Consortium Papers</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">The Doctoral Consortium is a special session of the conference where PhD students can receive</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">advice in a constructive atmosphere. Students present and discuss their research with other PhD</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">students and a panel of established researchers in the area of persuasive technology. Students</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">interested in participating in the Doctoral Consortium should submit a 6- to 8-page proposal</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">in Springer LNCS format describing their research question, its position with respect to the state</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">of the art, their research plans and methodology, ideas, and results achieved so far. Accepted</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">abstracts will be included in the adjunct Springer proceedings (pending approval) unless opted</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">out by the student.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>IMPORTANT DATES</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Paper submission:</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Submission deadline: January 14, 2025 (AoE)</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Decision notification: February 15, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Camera ready submission: February 28, 2025
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Posters, demos, artefacts, and doctoral consortium submission:</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Submission deadline: March 1, 2025 (AoE)</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Decision notification: March 15, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Camera ready: March 28, 2025
</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Registration:</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Author registration deadline for the main track: February 28, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Author registration deadline for the rest of the categories: March 28, 2025
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Early bird registration: April 5, 2025</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>PUBLICATION</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Accepted papers of the main track (both Full and Short) will be published by Springer in a
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">volume of the Lecture Notes in Computer Science series (<a href="https://www.springer.com/gp/">https://www.springer.com/gp/</a></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">computer-science/lncs). Workshop and demo descriptions, extended abstracts , abstracts</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">from posters, and doctoral consortium abstracts will be published as an adjunct CEUR
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">proceedings.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Extended versions of the best papers and selected papers from the conference will be invited to</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">submit to a special issue on Persuasive Technology 2025 in
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>Behaviour and Information
</b></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>Technology</b></span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">, a Taylor & Francis
publication.</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><b>ORGANISATION</b></span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>General Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Evangelos Karapanos, Cyprus University of Technology, Cyprus</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• George A. Papadopoulos, University of Cyprus, Cyprus</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Program Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Raian Ali, HBKU, Qatar</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Khin Than Win, University of Wollongong, Australia</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Demo, Poster and Artefacts</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Ruben Hgouveia, Universidade de Lisboa, Portugal</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">• Hanne Spelt, Philips, Netherlands</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Workshops and Tutorial Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Rhodora Abadia</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">,
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">University of South Australia, Australia</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Kaoru Sumi, Future University of Hakodate, Japan </span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Wenzhen Xu, Hitotsubashi University, Japan</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Doctoral Consortium Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Sriram Iyengar, University of of Arizona, USA</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Roberto Legaspi, KDDI, Japan</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Shahla Meedya, Australian Catholic University, Australia </span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Proceedings Chairs</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Elena Vlahu-Gjorgievska, University of Wollongong, Australia</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Kiemute Oyibo, University of York, Canada</span></div>
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<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;"><u>Society for Persuasion and Technology Steering Committee</u></span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Raian Ali – Chair</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor, College of Science and Engineering, Hamad Bin Khalifa University, Qatar</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Luca Chittaro – General Member</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor, Human-Computer Interaction Lab, Department of Mathematics, Computer Science,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and Physics, University of Udine, Italy</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Roberto Legaspi – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Research
Scientist, Collaborative AI Lab, Human-centered AI Laboratories KDDI Research, Inc.,
</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Japan</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Harri Oinas-Kukkonen – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor,
Information Systems Science and Dean of Graduate School, University of Oulu, Finland</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Kiemute Oyibo – General Member</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Assistant
Professor, Interactive Systems Research Group, Department of Electrical Engineering</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">and Computer Science, York University, Canada</span></div>
<div style="text-align: left"><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">•
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Khin Than Win – Secretary</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">
</span><span style="font-family: Lucida Grande, Arial, Helvetica; font-size: 16px; color: #000000;">Professor
at the University of Wollongong, Australia</span></div>
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